I use a 4 stage process:

  1. Analysis
  2. I prepare a report detailing the current situation, how customers might perceive the website, how the site is ranking on search engines, online competitors, identifying website weaknesses.
  3. Understanding
  4. In order to gain a better understanding of your business, where you are now and where you want to be, I will need you to answer a series of questions.
  5. Recommendations
  6. I make recommendations of what I believe will help to improve your website and market position based on my experience and knowledge of online marketing. These will also include estimated costs and/or time required as appropriate.
  7. Review
  8. The review is an update on the analysis and recommendations. The timing of the review is entirely at your discretion. Some people may want it early on, after a month; others may prefer an annual review process.

"Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse." - Seth Godin


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