Consultation
I use a 4 stage process:
- Analysis
I prepare a report detailing the current situation, how customers might perceive the website, how the site is ranking on search engines, online competitors, identifying website weaknesses.
- Understanding
In order to gain a better understanding of your business, where you are now and where you want to be, I will need you to answer a series of questions.
- Recommendations
I make recommendations of what I believe will help to improve your website and market position based on my experience and knowledge of online marketing. These will also include estimated costs and/or time required as appropriate.
- Review
The review is an update on the analysis and recommendations. The timing of the review is entirely at your discretion. Some people may want it early on, after a month; others may prefer an annual review process.
"Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse." - Seth Godin