rocket

eMarketing

eMarketing is short for Electronic Marketing. It broadly covers any form of electronic communication. It is also known as Internet Marketing or Digital Marketing.

Areas I will consider could include:

On-site factors   Off-site factors
  • Impact
  • Logo/Branding
  • Design - aesthetics
  • Design - functionality
  • Design - accessibility
  • Navigation
  • Site Maps
  • Sharing/Bookmarking
  • Content
  • Copywriting
  • Search Engine Optimisation
  • Customer focus
  • Trust
  • Mailing Lists
  • RSS Feeds
 
  • Top 5 search keywords
  • Search engine ranking
  • Inbound links
  • Google PageRank
  • Directories
  • Facebook
  • Twitter
  • YouTube
  • Online Communities
  • News/PR/Reviews
  • Online Competitors
  • Advertising
  • Email Campaigns

"Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse." - Seth Godin

Clients

  • Forest Stewardship Council UK
  • Jubilate Brass - Brass Quintet
  • Jerry Clack - Trumpet Soloist
  • Pieces of Eight - Function Band
  • Eric Gill - Wedding Toastmaster