eMarketing
eMarketing is short for Electronic Marketing. It broadly covers any form of electronic communication. It is also known as Internet Marketing or Digital Marketing.
Areas I will consider could include:
| On-site factors |
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Off-site factors |
- Impact
- Logo/Branding
- Design - aesthetics
- Design - functionality
- Design - accessibility
- Navigation
- Site Maps
- Sharing/Bookmarking
- Content
- Copywriting
- Search Engine Optimisation
- Customer focus
- Trust
- Mailing Lists
- RSS Feeds
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- Top 5 search keywords
- Search engine ranking
- Inbound links
- Google PageRank
- Directories
- Facebook
- Twitter
- YouTube
- Online Communities
- News/PR/Reviews
- Online Competitors
- Advertising
- Email Campaigns
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"Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse." - Seth Godin